What is Flux you ask? Where did it come from? What is the cultural significance behind its meaning, you wonder? What is the literary play behind this simple yet profound descriptive prose? We at Flux, have no idea. Your guess is as good as ours, and in some cases, it might even be better. Sometimes, we ask each other with as much confusion and jest as you’re experiencing and... nothing.
What we do know about is coffee. In fact, it's pretty much all we do know. To our continued amazement, it seems to be the only thing that we can wrap our simple yet sophisticated minds around.
Coffee, in all of its complexity, is relatively simple in its components.
Source the absolute highest quality, single-origin, green coffee from the farthest reaches of the globe.
Roast it using a recipe that is as secret and sacred as your grandmothers tomato sauce.
Grind it to a perfect homogeneous fairy dust.
Brew it with a demonic chemistry set and a tantalizing, borderline obsessive, scientific balance of H20 and perfect pixy dust.
Serve it with as much passion, pride, and consistency as you would expect from a Michelin star dining experience.
Provide a customer indulgence unmatched anywhere else in the industry and voila, in your hands you have the most delicious balance of aroma, temperature, and flavor--forming the purest, unadulterated pleasure your palate can comprehend.
At Flux, we are micro focused on quality and macro focused on culture. Big picture type folks. Produce a product second to none, and a consumer experience nothing short of memorable. Oh, and were not that bad looking either. We look forward to evangelizing your cup of joe and converting you from a sipper to a snob.
One last thing, remember to high five us. We'll know what you mean.